Latest research from MINTEL, suggests that style and glamour are returning to the bedroom. Only one in three adults claim that nightwear comfort and fit is more important than style and just a tiny seven per cent of respondents said that ?price is more important to me than fashion and style when buying nightwear.?
What this research clearly shows is that at long last nightwear is getting the exposure it deserves. For too long nightwear has been viewed as a necessary evil rather than a luxury item, meaning ladies will wait until their old nightdress wears out before buying a new one ? unheard of with most clothing items! Considering we spend a third of our lives in bed it?s about time that we see nightclothes as a desirable treat and start buying special nightwear for ourselves.
According to luxury nightwear manufacturers, like David Nieper, there is a growing trend …Continue reading "Bring Glamour Back In To The Bedroom"